Holding the Camera
by Alberto Vieceli
Holding the Camera is an editorial based project which presents an inventory of the photographic gestures of an analogue era that is over now. The pictures were collected by Swiss designer and editor Alberto Vieceli between 2015 and 2019, using images from camera instruction manuals, specialist books, advertising campaigns, photo magazines and other promotional leaflets.
Zurich-based graphic designer Alberto Vieceli (1965) collects images that he compiles into works published by everyedition, a publishing house founded in 2012 by Sebastian Cremers. Together, they have won numerous Swiss and international awards.
Sponsored by Pro Helvetia
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